It was in 2002 when ALPINA revised its iconic badge for the fourth time because the well-known emblem was created again within the Nineteen Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent 12 months underneath the BMW company umbrella. Based on a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the symbol is slated for a minor replace for next-generation automobiles.
Whereas we will’t share the brand new emblem right here resulting from copyright causes, you possibly can view it on the supply hyperlink beneath. It introduces a delicate evolution that solely diehard ALPINA followers are more likely to discover. Purists shall be glad to listen to that the only throttle on the left and the crankshaft on the best stay. Nevertheless, the protect has been eliminated for a minimalist look. Talking of simplifying issues, the brand is proven in black and white. That stated, it wouldn’t appear proper for the normal crimson and blue heart to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the newer submission from January 2025 considerations the brand new emblem with out the addition of BMW to the brand new/previous badge. This might recommend that automobiles shall be marketed as BMW ALPINA in press supplies and ads, however the mildly revised emblem itself gained’t incorporate the BMW identify.
BMW owns each logos, that are registered underneath the next courses within the items/providers class. Class 12 covers: “Vehicles; drives for cars; engines for cars; components and equipment for cars.” Class 35 consists of: “Provision of economic info and provision of economic info and recommendation to customers within the choice of services and products; retail and wholesale providers referring to cars and their components and equipment.”
Curiously, the brand new emblem submitting additionally consists of Class 37. It refers to: “Set up, cleansing, restore, and upkeep work referring to automobiles and components and equipment for automobiles; restoration of automobiles; rental, leasing, and letting of things in reference to the supply of the aforementioned providers, insofar as included on this class; recommendation and data referring to the aforementioned providers, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration providers for older ALPINA fashions. Perhaps it should observe the identical technique utilized by BMW Traditional to assist house owners of classic automobiles.
Regardless of the case, the new-era ALPINA underneath BMW’s management begins in 2026. The guardian firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Offered there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Collection is making a return, probably joined by a next-generation X7. Each are stated to function V8 energy and presumably even EV derivatives.
Pushing ALPINA additional upmarket will possible come on the expense of lower-tier fashions. In consequence, the B3, B4, and their crossover derivatives might be dwelling on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can also be anticipated to be dropped, as BMW is making ready to section out the 8 Collection lineup.
Supply: German Patent and Trademark Workplace (DPMA) through CarBuzz
