A number of well-known gamers within the US electrical bicycle market have just lately joined forces in artistic methods. Electrical Bike Firm, identified for its native manufacturing in Southern California, has simply introduced a serious merger with Integral Electrics, an e-bike model uniquely designing electrical bicycles for ladies and different quick statured riders.
Each Electrical Bike Firm and Integral Electrics have carved out fascinating niches within the business. EBC has develop into well-known for its extraordinarily customizable electrical bicycles. Riders can select all the things from the precise paint coloration to the mixture of elements and even the fabric selections – domestically manufactured wood fenders, anybody?
With a number of meeting places throughout Newport Seashore in Southern California, the native manufacturing has allowed EBC to reply shortly to one-of-a-kind builds which might be designed by clients on its web site or in any of tons of of supplier places across the US. The excessive customization has lent itself nicely to a market the place clients typically need to create distinctive bikes that exhibit persona and character.
Integral Electrics has additionally discovered itself an underrepresented market, however this time with a concentrate on feminine riders. The model focuses on making biking extra accessible, no matter a rider’s gender, peak, or biking expertise. The corporate’s e-bikes are constructed to suit a wider vary of riders, carry a number of kids, and make biking simpler for everybody.
The corporate’s founder and CEO Laura Belmar began Integral Electrics again in 2023 together with co-founder Paul Freedom, counting on her personal expertise struggling to discover a cargo e-bike that she might comfortably journey along with her kids. A serial entrepreneur with profitable ventures already beneath her belt, Belmar adopted her instincts and tapped into that underserved market.
Now Integral Electrics and Electrical Bike Firm are merging beneath a single model, with Integral Electrical’s designs becoming a member of the EBC household. EBC has a number of well-known fashions out there, however the model has lengthy skewed extra within the course of cruisers and luxury bikes. The addition of Integral Electrical’s cargo bikes and trikes will assist additional spherical out the range of fashions supplied.
“Integral’s emphasis on feminine riders and on cargo e-bikes is a welcome addition to the EBC household,” stated EBC founder and CEO Sean Lupton-Smith. “We need to keep on the slicing fringe of the place the e-bike market is headed, and Integral’s progressive strategy helps push us ahead.”
And with EBC’s native manufacturing, these bikes will likely be made nearer to residence than ever. “Constructing within the USA additionally has distinct security benefits,” defined Belmar. “From my first go to to Electrical Bike Firm’s California manufacturing unit, I’ve been indelibly impressed by the emphasis on high quality and security. Transport bikes totally constructed and inspected is a lot safer for purchasers. Electrical Bike Firm has already achieved certainly one of our long-held aspirations. I’m honored to be a part of this group.”
In a local weather of tariff uncertainty, the power to construct and assemble bikes domestically is changing into much more advantageous. “As tariffs, regulation and competitors put strain on the e-bike business, Sean’s concentrate on customization and security at Electrical Bike Firm was prescient,” added Freeman. “As we glance across the business, it’s clear that he has constructed a enterprise that’s well-positioned to fulfill this second.”
As a part of the merger, Belmar will assume the position of President and Chief Business Officer at EBC, and Integral Electrics’ Advisor Michael Edwards will be part of the EBC board.
The information of the merger follows shortly behind one other main EBC partnership that noticed Pedego ink a licensing take care of the model to leverage EBC’s customization strengths to provide distinctive customer-designed Pedego e-bikes.
Along with rolling out EBC’s Design Wall at lots of Pedego’s shops, permitting clients to visually assemble any e-bike mixture proper there in real-time on a big touchscreen, the partnership provides Pedego’s 150+ shops to EBC’s 250+ supplier community, giving clients entry to probably the most in depth e-bike gross sales and repair networks within the nation.
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