Lewis Hamilton’s transfer to Scuderia Ferrari is likely one of the most eagerly anticipated tales for the 2025 Formulation 1 marketing campaign, marking the arrival of the game’s most profitable driver on the group with essentially the most storied legacy in F1 historical past.
Making the shift from Mercedes was a daring choice for Lewis Hamilton, contemplating his immense success with the group. Over time, he clinched six Drivers’ Championships and performed a pivotal position in securing eight Constructors’ titles for Mercedes. This departure, particularly as Mercedes continues to be a high contender, marks a serious turning level in his profession.
Compounding the uncertainty surrounding Lewis Hamilton’s transfer is the looming overhaul of F1 rules set for 2026, which is able to see sweeping modifications to each the engine and chassis rules. These modifications will create a brand new period within the sport, one that may have an effect on all groups, together with Ferrari. The British driver, identified for his strategic foresight, has doubtless thought-about this shift as a part of his choice to affix Ferrari, which might mirror the profitable transition he created from McLaren to Mercedes in 2013—a transfer that, on the time, raised many questions however finally paid off.
With the thrill surrounding the seven-time Formulation 1 world champion’s arrival on the Maranello group, it’s inevitable that the media will probably be keenly targeted on each second of his journey with the group, notably when he takes to the observe in Ferrari purple for the primary time. To handle this inflow of consideration, journalist Edd Straw shared insights on how the Italian facet plans to forestall the occasion from changing into a ‘media circus’ throughout a dialogue on The Race YouTube channel.
One of many key methods Ferrari is using includes using its non-public take a look at observe at Fiorano, situated on the group’s headquarters in Maranello. This offers Ferrari a singular benefit in managing its drivers and testing periods away from the general public eye. The group plans to conduct a take a look at session with Lewis Hamilton in a 2022 automobile at Fiorano in early 2025, though the precise timing may very well be topic to climate situations. Edd Straw famous that Ferrari is totally conscious of the importance of this take a look at for the British driver, which is why the group has developed an in depth plan to make sure the occasion proceeds with minimal media disruption. This cautious method will permit Lewis Hamilton to settle into his new setting whereas sustaining the deal with the work forward quite than the spectacle surrounding his arrival.
“Working will probably be restricted for Hamilton and performed in secret, apart from a couple of pictures and movies taken and launched afterwards. It is because Ferrari’s preparation for Hamilton is on making certain he’s as prepared as he will be for the beginning of pre-season testing, quite than making a media circus. Fred Vassuer describes this as ‘crucial’ given there’s solely six weeks between Hamilton’s arrival and Ferrari’s look on the F1 launch.” – the Formulation 1 journalist and broadcaster identified.
Ferrari Publicizes Date for 2025 Season Launch
Whereas all Formulation 1 groups will collect for a collective season launch occasion at The O2 in London, Scuderia Ferrari will maintain its personal unique launch for the 2025 season at its headquarters in Maranello.
The occasion at The O2, scheduled to have fun the seventy fifth season of Formulation 1, will see all groups and drivers in attendance, showcasing the thrill of the upcoming season in entrance of a dwell viewers of 20,000 spectators.
Nonetheless, it’s anticipated that almost all of groups will reveal their new liveries for the season quite than full vehicles, because the timing of the occasion is near the pre-season testing in Bahrain, which takes place just some days later.
The launch at The O2 is about for the night of February 18th, with Ferrari’s official season unveiling scheduled for the next day, February nineteenth.
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