- Hyundai Motor Group and Royal Faculty of Artwork mark a decade of collaboration with an extension to drive design innovation and sustainability via 2027
- The partnership expands past present applications to incorporate new analysis areas similar to synthetic intelligence (AI), consumer expertise and sustainable supplies
- The renewed settlement underscores the Group’s position as a world patron of creativity, supporting future design leaders and transformative mobility innovation
Hyundai Motor Group (the Group) and the Royal Faculty of Artwork (RCA) are marking a decade of collaboration (2016–2025) by saying an extension of their joint dedication to innovation, creativity and sustainability throughout the world design and mobility ecosystem.
The signing ceremony for the renewed partnership befell at present at RCA’s Battersea campus. The 2-year settlement, extending via 2027, highlights the Group’s enduring position as a patron of design and tradition, underscoring its dedication to fostering creativity, supporting future design leaders, and pursuing sustainable innovation in mobility.
“At Hyundai Motor Group, we see design as a driving drive for innovation, id and significant reference to humanity,” stated Luc Donckerwolke, President, Chief Inventive Officer and Chief Design Officer at Hyundai Motor Group. “Our long-standing partnership with the Royal Faculty of Artwork displays our dedication to fostering creativity on the highest degree and investing within the subsequent era of design-thinking leaders. As we mark a decade of collaboration with the RCA, we’re proud to proceed this partnership to champion creativity and form a greater future via design.”
The RCA stays one of many Group’s most vital world design collaborators, with the longest and most deeply built-in partnership amongst its design faculty affiliations worldwide. RCA’s Clever Mobility Design Centre (IMDC) has been central to this collaboration, bringing collectively interdisciplinary analysis and training on the intersection of mobility, design and expertise.
This strategic partnership goes past a easy industry-academia collaboration, emphasizing creativity and sustainability within the subject of future mobility design. Constructed on a shared philosophical perception in pursuing a greater future via design, the partnership displays a deep dedication to innovation and optimistic change.
Professor Christoph Lindner, President & Vice-Chancellor, Royal Faculty of Artwork, stated: “Our continued collaboration with Hyundai stands as an exemplar of university-industry partnerships. Not solely does this partnership facilitate revolutionary, industry-focused analysis, nevertheless it additionally evokes our college students to pursue interdisciplinary follow and push the boundaries of creativity. Our partnership with Hyundai has been terribly impactful and I’m enthusiastic about all the ground-breaking work that this new settlement will make doable.”
As a part of the two-year extension, the partnership will increase to reinforce present applications and introduce new analysis initiatives that tackle evolving wants in mobility and design. Key initiatives embody the Hyundai-Kia Design and Innovation Undertaking, Clever Mobility MA Visiting Design Fellowship, Skilled Improvement Workshops, and Hyundai-Kia Pupil Awards.
The collaboration may even discover rising areas like synthetic intelligence (AI), consumer expertise (UX), and sustainable supplies, reflecting a shared deal with addressing important challenges in design. These applications foster synergy between tutorial analysis, {industry} experience and pupil engagement, driving creativity and shaping the way forward for mobility.
