A survey from Accenture has indicated that greater than half of drivers in a number of key automotive markets will doubtless go for an electrical car inside the coming decade. A very good portion of non-EV drivers at present are additionally contemplating an electrical automotive for his or her subsequent buy.
As famous by Accenture, its survey includes 6,000 automotive patrons throughout the USA, Italy, Germany, France, China, and Japan. The survey’s outcomes present that there’s a want for automakers to switch their technique in order that they will break into mainstream prospects which might be nonetheless cautious of electrical automobiles.
Total, the outcomes of the survey are constructive for electrical automobiles. A complete of 47% of drivers famous that they’re satisfied the long run belongs to electrical automobiles. A complete of 57% of drivers, then again, are anticipated to undertake an electrical car inside the subsequent 10 years. A complete of 43% of non-EV drivers are additionally contemplating an electrical automotive for his or her subsequent buy.
NEWS: Accenture has launched a brand new examine about EV adoption.
Highlights:
• 57% of drivers can have adopted an EV inside the subsequent 10 years
• 43% of non-EV drivers are contemplating an EV for his or her subsequent buy
• 23% of individuals surveyed who don’t at the moment personal an EV mentioned they see… pic.twitter.com/HnxVqBQPwz— Sawyer Merritt (@SawyerMerritt) November 13, 2024
Maybe most significantly, 80% of the survey’s respondents famous that they take into account reliability, security, and value as main buy standards for his or her subsequent car buy. With these leads to thoughts, Accenture famous that it uncovered 5 distinct electrical car driver “minsdonas,” or buyer segments for the EV market.
These “mindsonas” are the “Strategist,” which incorporates drivers who’re already inclined in direction of high-end EVs; the “Individualist,” which incorporates drivers who’re youthful and like EVs for his or her tech; the “Carer,” who’re environmentally-conscious drivers who view automobiles as sensible instruments; the “Conservative,” which embody drivers who worth reliability and stay hesitant about electrical automobiles; and the “Frugal,” that are drivers that prioritize value essentially the most.
As per Accenture, a complete of 20% of its respondents could possibly be categorized inside the “Strategist” mindsona phase; a complete of 25% could possibly be categorized inside the “Individualist” phase; a complete of 21% will be categorized inside the “Carer” phase; a complete of 17% will be categorized inside the “Conservative” phase; and 17% will be categorized inside the “Frugal” phase.
Accenture famous that to this point, electrical automobiles makers have thrived by tapping into the “Strategist” and “Individualist” segments, that are already drawn to the very best and most technologically superior automobiles available in the market. Tomorrow’s mainstream prospects, such because the “Carer,” “Conservative,” and “Frugal” drivers, then again, prioritize various factors. Electrical car makers that may then supply EVs that correspond to the priorities of those buyer segments will doubtless thrive as sustainable automobiles turn into extra mainstream.
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