Tesla is cranking up its advertising and marketing efforts in China. This time round, the electrical automobile maker is selling its fame for producing automobiles with the most effective security requirements on the highway.
Tesla VP of Exterior Affairs Grace Tao highlighted the corporate’s give attention to security in a submit on Weibo. As per the chief, the Tesla Mannequin 3 grew to become a double five-star mannequin of “China Electrical Car Hearth Security Index” and “Car Hearth Security Certification.” She additionally famous that within the final six years, Tesla has had no world recollects resulting from fireplace dangers.
Tesla’s security at a look:
- Hearth Security Stats: Tao highlighted that the chance of a Tesla catching fireplace is simply one-eighth that of a gasoline automobile, and that features incidents like constructing fires and arson.
- High Marks for Mannequin 3: She identified that the Tesla Mannequin 3 boasts high security rankings, with 5 stars on each China’s EV fireplace security index and the automotive fireplace security certification.
- Security as Normal: Each Tesla, from the inexpensive Mannequin 3 sedan and the extremely common Mannequin Y crossover to the high-end Mannequin X Plaid contains complete lively and passive security options as customary.
An ever-continued push in the direction of security:
“We proceed to enhance the bounds of auto security by means of steady technological innovation and strict manufacturing and manufacturing requirements. Yearly, our automobiles surpass ourselves in lively and passive security, information privateness safety, fireplace security, and different fields. Shopping for a Tesla means shopping for the world’s high automobile security configuration,” Grace Tao wrote in her Weibo submit.
Tesla China by the numbers:
- November wholesale: Information launched by the China Passenger Automobile Affiliation (CPCA) has revealed that Tesla bought 78,856 vehicles wholesale in November. This represents a 15.49% soar from the 68,280 that had been bought wholesale in October 2024.
- Native Gross sales: Media experiences have steered that Tesla bought over 73,000 items in China throughout November, as famous in a report from CNEV Publish. The vast majority of these automobiles are comprised of the Tesla Mannequin Y.
- Yr to Date: From January to October 2024, Tesla’s home gross sales in China reached 500,685 automobiles, an 8.29% enhance year-over-year.
Tesla’s This fall 2024 efforts:
- Extra Incentives: To additional enhance gross sales this This fall, Tesla China has introduced an RMB 10,000 low cost on choose Mannequin Y variants. The corporate additionally prolonged its five-year 0% curiosity financing provide till the top of December.
- Bold supply objectives: Elon Musk has acknowledged that he believes Tesla China can meet or exceed its 2023 world deliveries. For Tesla to realize this objective, it must ship a file 515,000 automobiles this This fall 2024.
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